Take one look at the Zune and you know that even though its a great media player, it’s not one to really create any splash in the digital music industry, and definitely not one to pose much of a threat to the iPod, the current leader in the media player market. Why?

Because Zune wasn’t meant to create a splash nor pose any threat to other competing products……yet.

To understand Microsoft’s strategy, you need to realize that the Zune is much more than a media player, its a platform. With the Zune out of the door Microsoft is not only gaining a customer base, but an assortment of accessories and services specific to the Zune, as well as media content providers.

A lot of work is being done on Zune as we speak, and the best part about it is that you’ll be able to get most of the planned features with a firmware update.

Here’s a list of some of the things planned:

- Buy songs, music videos, movies, TV Shows, etc. from the Zune Marketplace. You’ll also be able to purchase accessories online from Microsoft partners.

- Get a whole range of free content like artist interviews, video biographies, podcasts, etc.

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