“Now is the time and the time is now.” This is the introduction Microsoft Product Manager Nick White tied to the company’s first initiative designed to make public details about the first service pack for Windows Vista.

Carrying somewhat of the weight of a slogan, the time reference is far away from the impulse built into the Wow. I don’t know if you still remember but “Wow is Now” was made synonymous with the launch of Vista in late January 2007. Quite a limp Wow, outperformed in the Vista delivery by the impact of Apple’s iPhone for example and a marketing campaign which failed to gain or even keep a healthy momentum. Seven months after the consumer launch of Windows Vista the Wow is referenced less and less having faded into the background, while the operating system is slowly grinding and eroding Windows XP from its dominant position on the operating system market instead of dislodging it as an obsolete and expired platform.

Wow Reloaded, No Sooner than Next Year
Microsoft’s second take at the Windows Vista Wow is scheduled for the first quarter of 2008. The company failed to put an accurate date on the release but…