Today we’re introducing the next chapter in the ongoing Windows Brand Campaign - an exciting new series of ads called Laptop Hunters. These new ads trace real people as they go on a hunt for a new laptop. For many people looking to buy a new computer today, it is likely that if they make purchase it will be a laptop. Laptop sales increased more than 20% last year.

The Laptop Hunters are not told they are taking part in an ad campaign by Microsoft. Instead, they think they are participating in market research. Each participant set their own budget for a laptop to meet their own unique needs. We then provide the participant with cash and sent them out to find and purchase a laptop – all in a single day. We followed them with a camera crew throughout the course of their hunt and recorded their experiences. Everything is completely unscripted. Once the participant finds and purchases their perfect laptop – we inform them out in the parking lot that it’s actually Microsoft and this was part of our Windows brand campaign. The participant can of course decline to be part of the ad series if they so wish.

In the ad making its debut today, we’re introduced to Lauren who is on the hunt for a new laptop under $1,000, a budget she set herself. She is out to find a laptop that has “speed”, a comfortable keyboard and a 17” screen. Here is Lauren’s hunt:

Laptop Hunters #1 - Lauren

Lauren’s hunt is a good example of real people finding Windows PCs a better fit for their whole lives with the right value.

We define the right value as simply benefits + cost. Windows PCs offer more “bang for the buck”. Competitors offer laptops that often cost quite a bit more, even though they have less powerful hardware, and can’t offer technologies such as Blu-ray, HDMI, eSATA, and 3G wireless broadband connectivity. When buying a laptop, after all, purchasing a laptop is an investment right?

The current state of the economy is forcing people to cut costs and save as much as they can, which means that people are looking for laptops with the most value at the lowest cost possible. According to NPD data as of February 2009, 74% of people looking at buying a new computer rated price as their most important purchasing factor.

Windows PCs have the benefits people want at the price point they like. They also offer choice and flexibility. If a person is a gamer, they can get a gaming PC for example.

In the coming weeks, you can expect to see more from Laptop Hunters as we follow real people on the hunt for a laptop.

Be sure to check out the Laptop Hunters website on Windows.com too!

iSe7en iPod Touch-iPhone Theme

Theme Wallpaper: - [link] - [link] - [link]

Author: lil-james.deviantart.com

Download Here (.rar)

Nokia Mobile Icon Pack
Including, Nokia N70, 5200, 6288, N81, and an Extra icon of VK2010.

Author: promatik | Website: deviantart.com

Western Digital continues the developmental prowess by announcing the availability of a new large storage device that has been added to its My Book family of external hard drives. The new addition is the 2 TB External Single Drive System, the largest available capacity for a single-drive system today. With its wide variety of models, WD offers a solution for every type of user, whether they’re a creative power user on a Mac or a home user on a PC. The new 2 TB My Book family includes: My Book Studio Edition, My Book Mac Edition, My Book Home Edition and My Book Essential Edition models.

The entire family of My Book external hard drives features:

New 2 TB capacities allowing users to store and backup all their data in one central location;

Elegant, small footprint design;

Capacity gauge to see at a glance how much capacity is available on the drive (not available on the My Book Essential Edition drive);

Environmentally friendly design that saves power by going into standby mode after 10 minutes of inactivity;

SmartPower features that turns the drive on and off with the computer and Safe Shutdown that prevents the drive from being powered down until all the data has been written;

Kensington Security Slot that allows users to secure drive to their desk with the separate purchase of a Kensington lock kit; and,

1-year limited warranty.

The My Book Studio Edition, My Book Home Edition and My Book Essential Edition 2 TB external hard drives are available now at select retail stores and online retailers. My Book Mac Edition 2 TB external drives will be available next month. Estimated pricing ranges from $329.99 USD to $379.99 USD, depending on drive model and capacity.

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In a move that is expected to help Panda Security Systems gain some headway as far as building on their place in the software security category, Panda Security and Dell Computers have reportedly come to terms for the latter to distribute the said security solutions to clients in Latin America. The agreement covers Mexico, Central America, Colombia and the Caribbean and offers Panda Security’s consumer and business security solutions to Dell’s home-user and business clients, respectively.

Panda Antivirus Pro 2009, Panda Internet Security 2009 and Panda Global Protection 2009 will be available from Dell’s distribution centers across Latin America. Dell will also distribute Panda Managed Office Protection, Panda Security’s hosted anti-malware service for small and medium businesses and value added resellers serving the SMB market.

Dell will distribute Panda Security solutions through several channels, including Electronic Software Distribution, physical boxes, licensing and ESD licensing. The agreement also includes INTCOMEX, one of the largest VARs in the region: “Through effective use of our global resources and strong relations with industry-leading vendors such as Panda Security and DELL, we aim to construct a profitable, long-term business community,” said Yosef Kroitoro, vice president of business development at Intcomex.

“For Panda Security, the alliance with Dell is very important as it allows us to deliver our technology to more customers in South America. It is also indicative of Panda’s strong commitment to our channel partners in the region,” explains Benjamin Kroitoro, general manager of Panda Security Mexico and Panama. “This agreement further validates how close alignment with our distribution channel provides the best growth opportunities and benefits for all involved - in this case, our mutual customers, Dell, Intcomex and Panda Security.”

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