Chinese Microsoft enthusiast blog LiveSino.net today posted a bunch of links to some interesting portfolios by a handful of Chinese designers who works at the Microsoft Advanced Technology Center (ATC) Studios in Beijing. What many people don’t know is that the ATC has been largely responsible for the user experience design of Windows Mobile. This however is no longer the case as WM 6.5 was their last project, but up and until now, they’ve been busy conceptualizing the future of Windows Mobile. Most of those concepts have never surface in public before, until now.

Out of all the portfolios linked, one stands out as the juiciest. Teng Lei, a user experience designer at the ATC recently blogged about a new portfolio by Robin Zhu (not yet launched) who appears to also work at the ATC. What appears to be a teaser quickly turns into an enormous gallery of high resolution clippings from Robin’s portfolio which showcases some extraordinary Windows Mobile concepts he’s designed over the years.

Here’s a select few I found the most interesting, but I would encourage everyone to visit the original blog post to see the whole range.

With these amazing UX concepts, one wonders, where did it all go wrong for Windows Mobile?

Update: The author of these concepts, Robin, clarifies in the comments that not all of these concepts were designed for Windows Mobile but designed for mobile user experiences in general.

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I’ve been a big fan of the guided tour videos Apple makes available soon after a new product launch. It’s an effective way of showing off a new product without looking like an advertisement, at the same time educating potential customers about the features of the product without a wordy manual or features list. Now Microsoft has a series of guided tours for Windows 7 too.

Similarly to the recent iPhone 3GS video, the Windows 7 videos too feature a charming employee who introduces and narrates the videos, in this case, Latika Kirtane. If the face looks familiar to you, that’s because you probably watched Latika sing in the now infamous Microsoft Research Songsmith video. Interestingly, according to her LinkedIn profile, she has since moved on from the Windows team to now work on Windows Internet Explorer.

In terms of the video production, it’s fascinating to see the use of Sims-like figures in the introduction of the videos. Each of the four videos feature slightly different themed scenarios related to the topic of the video. The style of the animations are also quite interesting, and if you think of all the other elements that’s been associated with the Windows 7 brand so far – butteries, birds, trees, sunshine – this might actually be a sneak peek at what to expect in the mainstream advertising campaigns.

So I was over at the Microsoft Store seeing if one could pre-order a copy of Windows 7 with a fake US address and saw this banner when I checked out. I thought it was cute Windows is talking about itself in the first-person. It’s also interesting to see Microsoft ultimately classifying Windows 7 as a major upgrade where there’s been quite a bit of a debate on whether it is a major or minor release. Thoughts?

Update: For those who are curious, using a fake US address did not work since it appears to check for the region of your credit card number too (after you complete purchase).