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Bloggers are like critics

Anton Ego Ratatouille (if you haven’t seen - go see) is easily one of the best movies this year. Beyond the gorgeous visuals effects, lovable characters, captivating plot and witty dialog, one particular quote - more specifically monologue had an effect on me that was probably more than intended. This will not spoil the movie if you haven’t seen it.

Anton Ego: In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face is that, in the grand scheme of things, the average piece of junk is more meaningful than our criticism designating it so.

When I first heard it with the highbrow voice acting by Peter O’Toole, it made me realize just how true it was. How most bloggers, myself include, are like critics if not food critics.

Our work is easy, too easy compared to even the most desired labors. We sit comfortably in-front of a computer, and once in a while visit some places and meet some people - often at the expense of others, and then write or create some forms of content. Our job inherent little if no risk. To those who we often write about - companies and individuals in particular, risk their brand and image in an attempt to ‘please’ us and our judgment. Admittedly, negative criticism is indeed both fun to write and fun to read, which might explain the lack of positive Vista news.

But none of the above is as true as the last sentence. Bloggers often forget in the midst of all the products and technology they come across, far more than the average and even educated consumer will ever come across, “the average piece of junk is more meaningful than our criticism designating it so.”

Regardless of whether or not other bloggers will agree with me, I feel a little guilty now with all the things surrounding Ultimate Extras.