Halo 3 “Believe” takes away two Grand Prix Cannes Lions最后一战3 “相信”剥夺两个大奖赛戛纳狮子
The marketing idea needed to be big enough to matter to our broadest group; but feel genuine and authentic to our core.营销理念必须够大，以此事向我们的最广泛的组，但觉得真正的和真实的，以我们的核心。 At the center of the Halo universe is a simple story focused on a hero, Master Chief.在该中心的光环，宇宙是一个简单的故事，侧重于英雄，掌握行政。 As his story unfolds through the trilogy, it is full of tales of bravery, duty, sacrifice, friendship, and selflessness.作为他的故事展开，通过三部曲，这是充满了故事，勇敢，责任，牺牲，友谊和无私的。 These themes are consistent with the qualities of real heroes and classic storytelling throughout history, they are universal and timeless - they speak to all of us.这些主题是一致的素质真正的英雄和经典故事的整个历史上，他们是普遍的和永恒的-他们发言，我们所有的人。
On par with a看齐，与一 drum-beating gorilla鼓打大猩猩 , Microsoft and its advertising agency ，微软和其广告代理 McCann Worldgroup麦卡恩worldgroup is sharing the glory by winning not one but two Grand Prix (better than Gold) awards at the prestigious是分享荣耀的胜利不是一个而是两个大奖赛（优于金）奖声望 Cannes Lions 2008戛纳狮子会2008年 international advertising festival for the Halo 3 advertising campaign “Believe”.国际广告节为最后一战3的广告系列， “相信” 。 One was for一个是 film电影 , and the other for ，以及其他为 integrated marketing整合营销 . 。 Considering the film category had over 4600 entries, this recognition is well deserved.考虑到电影类已超过4600项，这种认识是当之无愧的。 Now we just need a similar campaign for Windows.现在我们所需要的只是一项类似运动，适用于Windows 。
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