Halo 3 “Believe” takes away two Grand Prix Cannes Lions最後一戰3 “相信”剝奪兩個大獎賽戛納獅子
The marketing idea needed to be big enough to matter to our broadest group; but feel genuine and authentic to our core.營銷理念必須夠大，以此事向我們的最廣泛的組，但覺得真正的和真實的，以我們的核心。 At the center of the Halo universe is a simple story focused on a hero, Master Chief.在該中心的光環，宇宙是一個簡單的故事，側重於英雄，掌握行政。 As his story unfolds through the trilogy, it is full of tales of bravery, duty, sacrifice, friendship, and selflessness.作為他的故事展開，通過三部曲，這是充滿了故事，勇敢，責任，犧牲，友誼和無私的。 These themes are consistent with the qualities of real heroes and classic storytelling throughout history, they are universal and timeless - they speak to all of us.這些主題是一致的素質真正的英雄和經典故事的整個歷史上，他們是普遍的和永恆的-他們發言，我們所有的人。
On par with a看齊，與一 drum-beating gorilla鼓打大猩猩 , Microsoft and its advertising agency ，微軟和其廣告代理 McCann Worldgroup麥卡恩worldgroup is sharing the glory by winning not one but two Grand Prix (better than Gold) awards at the prestigious是分享榮耀的勝利不是一個而是兩個大獎賽（優於金）獎聲望 Cannes Lions 2008戛納獅子會2008年 international advertising festival for the Halo 3 advertising campaign “Believe”.國際廣告節為最後一戰3的廣告系列， “相信” 。 One was for一個是 film電影 , and the other for ，以及其他為 integrated marketing整合營銷 . 。 Considering the film category had over 4600 entries, this recognition is well deserved.考慮到電影類已超過4600項，這種認識是當之無愧的。 Now we just need a similar campaign for Windows.現在我們所需要的只是一項類似運動，適用於Windows 。
Written by Long Zheng. 書面長鄭。 Read more great feeds at is source 閱讀更多偉大的飼料是來源 WEBSITE 網站
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