Is Windows Marketing Nothing or Something?是Windows的营销或无关的东西呢？
M icrosoft has formally announced its new Windows marketing campaign. 米 icrosoft已正式宣布，其新的Windows营销活动。 I'm baffled.我大惑不解。 Are you?你好吗？
The first TV commercial, featuring comedian Jerry Seinfeld and Microsoft Chairman Bill Gates, aired last night.第一商业电视，包括喜剧演员杰里塞恩菲尔德和微软董事长比尔盖茨，昨晚播出。 Jerry helps Bill buy shoes.杰里帮助条例草案买鞋。 Microsoft's press release explains what I had already figured out: "Some may wonder what Jerry Seinfeld helping Bill Gates pick out a new pair of shoes has to do with software. The answer, in the classic Seinfeld sense of the word, is nothing."微软的新闻稿，解释什么我已想通了： “有些人可能不知道什么杰里塞恩菲尔德，帮助比尔盖茨挑选出一个新的双鞋已做软件。答案，在经典的塞恩菲尔德意识一词，是什么” 。
Huh?吧？ Isn't advertising supposed to be about something?是不是广告是为了一些？ When I was a kid, singer Billy Preston had a big hit with song "Nothing from Nothing."当我还是一个孩子，歌手比利普雷斯顿了一个很大的打击与歌“无关，从没有” 。 The song wasn't my taste, but it was a No. 1 hit.这首歌不是我的口味，但它是一个1号击中。 From the lyric:从抒情：
"Nothin' from nothin' leaves nothin' You gotta have somethin' If you wanna be with me" “ nothin '从nothin '叶片nothin '你的宝贝，有somethin '如果你们希望得到与我”
A commercial about nothing is nothing.商业约无关，是一无所获。 Right?对不对？ Commercials are supposed to be memorable.商业是为了难忘的。 Advertising's goal is make an impression and associate that impression with a brand.广告的目标是使一个印象，和准这种印象与一个品牌。 Maybe I expect too much from Microsoft and ad agency Crispin, Porter + Bogusky.也许我期望太多来自微软和广告代理克里斯波特+ bogusky 。 Maybe I don't have enough sense of humor.也许我没有足够的幽默感。 Or maybe nothing from nothing really is nothing.或者，也许没有什么从无到有真的是一无所获。
Here's the problem: Windows Vista is a troubled product that has had little marketing support for about 18 months.这里的问题： Windows Vista是一个动荡的产品，已很少营销支持约18个月。 Microsoft is spending at least $300 million on a new marketing campaign.微软的开支至少三点〇 〇 〇亿美元一种新的营销活动。 I expected Microsoft to capture the imagination and endear people to Windows.我预计微软将捕获的想象力和endear人到Windows 。 The first commercial leaves the viewer remembering Bill Gates, Jerry Seinfeld and the "Conquistador" shoe.第一商业叶片观众记住比尔盖茨，杰里塞恩菲尔德和“ conquistador ”鞋。
Two different people I spoke to about the commercial bristled about racism, because of the churros, Hispanic onlookers in the store window and the "Conquistador" name of the shoes.两种不同的人，我向有关商业bristled关于种族主义，因为该churros ，西班牙裔围观者在商店的窗口和“ conquistador ”的名称，该鞋。 I wouldn't go that far, but I will observe that more air time was given to the shoe store window than to Windows.我不会去远，但我会观察到更多的空气，当时考虑到鞋店窗口比到Windows 。 My wife exclaimed, "Oh, lighten up!"我的妻子感叹： “哦，减轻了！ ” She didn't see any racism in the 90-second spot.她并没有看到任何种族主义在90 -第二的位置。
She said: "To me it's funny—the Hispanic family in the window—because they don't say, 'Oh, it's Bill Gates.'她说： “对我来说，它的搞笑-西班牙裔家庭中的窗口，因为他们不说， '哦，它的比尔盖茨。 It's the Conquistador."它的conquistador “ 。 Oh, you mean Bill Gates isn't the Conquistador, honey?哦，你的意思比尔盖茨是不是conquistador ，蜂蜜？
She laughed at the commercial, by the way.她笑着在商业，方式。 Frequently.经常。 Is this like a woman thing, or am I just too much the sourpuss to laugh?这就像一个女子的事，或者我只是太多了sourpuss笑？ The commercial did make an impression on my wife, who described it as "funny" but "strange;" she didn't see the connection to Windows.商业也有一个印象，对我的妻子，谁形容这是“搞笑” ，而是“奇怪” ，她并没有看到连接到Windows 。
source:资料来源： microsoft-watch.com微软watch.com Popularity: 1%人气： 1 ％
Written by Madhukar. 写madhukar 。 Read more great feeds at is source 阅读更多伟大的饲料是来源 WEBSITE 网站
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