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(Microsoft + Dell)RED

Nick White at the official Windows Vista blog has confirmed CNET’s report Microsoft and Dell will be jumping on the red bandwagon this Friday with three (RED) branded computer system as part of the initiative to increase awareness and support The Global Fund to help people living with HIV/AIDS in Africa.

Adding to the current (PRODUCT)^RED range of specially marked consumer products will be a red all-in-one XPS One desktop, and two XPS M1330 and 1530 laptops. However the (RED) branding won’t just stop at the hardware.

Microsoft’s also stepping out of its way to ship a customized version of Windows Vista Ultimate on these PCs featuring an exclusive and presumably red wallpaper, Sidebar gadget, screensaver and Dreamscene video. I know that doesn’t sound like much, but credit to them for putting in the effort for a special touch. Unfortunately it looks like these won’t be available for download, which is a shame since I’d love to help promote the cause even if I’m not buying a PC.

The innovative and rewarding factor about (RED) products is that it doesn’t cost any different - a RED XPS One will cost the same as a black one, but you’re literally saving lives. Dell and Microsoft will send a $80 contribution for every (RED) XPS One sold and $50 for every (RED) XPS laptop. In return, $80 could buy 6 months of antiretroviral treatment for 1 person. $50 could buy 416 single-dose treatments that help prevent transmission of HIV from mother to baby.

Dell might be the first OEM to join (RED), but I hope they extend the offer to more products in its range and also other OEMs joining too. If (RED) products are prevalent enough, there’s almost no reason why anyone would not want to buy a (RED) branded product. And then, the world will be a better place.