Microsoft takes Vista advertising to YouTube
If you’ve been wondering where all the advertising for Windows Vista has disappeared to, look no further YouTube. Starting from last week, Microsoft has begun uploading a series of original short videos showcasing a combination of Windows Vista, Windows Live and Office 2007 experiences.
Unlike the $500 million heart-warming “Wow” campaign at the start of the year, this campaign focuses much more on functionality with realistic end-user scenarios and clear benefits on how using Windows Vista, Windows Live and Office can help get the job done. Perhaps this marks the beginning of the $300 million more Microsoft’s throwing into the Vista advertising pool.
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