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New Zune logo animation: very cool, still sort of trippy

Whilst some may have unlocked the secret to the M.C. Escher Zune logo, most people are still left pondering “what the hell is that thing”. Besides the announcements today of the new models and features in the updated firmware, the Zune brand is also sporting at least 2 new logo animations which are worthwhile pointing out. There’s one at the beginning and end of these official “guide” videos.

Whilst I’m not sure if the animation is suppose to make it any easier to understand, but it’s sure pretty to look at. As an added bonus there’s also a cute chime in the background.

As some other people have suggested it would be pretty cool if this animation was used as the startup animation on the Zune at boot (not resume at standby though), sort of like the XBOX360 startup sequence, giving it a bit of extra flair.