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Say hello to the new MSN butterfly

A trademark application filed earlier this month has quietly revealed a new logo for Microsoft’s online content brand MSN and, presumably, also its many regional subsidiaries.

Unfortunately with only a black and white preview to work with, it’s not fair to judge the new logo just yet but its obvious it still retains the now iconic butterfly which was actually not that well received when it debuted in early 2000. And like many recent logo redesigns, this too seems to be all about simplifying the elements with the body of the butterfly removed and wings rounded off to roughly stretched ellipses.

Ever since parts of MSN was (painfully) rebranded under Windows Live, the brand has lost some of its meaning and mojo. I can only hope with this new logo will also come a refresh of the entire brand that clears the slate on what they do and where they’re heading.