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Windows 7 Arrives Today With New Offers, New PCs, And More!

You have no idea how excited I am to be able to say this: Windows 7 is now available worldwide!

Windows 7 reflects the input from millions of customers from around the world. Many of you helped us by testing and providing feedback on Windows 7 since its initial introduction about a year ago. Thanks to all of you for your input along the way. Windows 7 is the PC, simplified.

Today, Windows 7 is available in more than 45,000 retailers worldwide on new PCs and packaged product in 14 different languages: English, Spanish, Japanese, German, French, Italian, Dutch, Russian, Polish, Brazilian Portuguese, Korean, Simplified Chinese, Traditional Chinese and Chinese (Hong Kong). Some of the many retailers offering Windows 7 include Best Buy, Staples, and Wal-Mart. It is also available at online retailers such as Amazon and our own Microsoft Store. The remaining languages will be available starting October 31st.

Speaking of retail stores - today we are also officially opening Microsoft’s first retail store in Scottsdale, Arizona. And the online Microsoft Store also got a refresh too!

Today, PC manufacturers will be offering a range of new sleek and stylish new Windows 7 PCs. I’ll be taking a look at a number of these cool PCs shortly. Also, yesterday we announced several very cool new offers for Windows 7 too. Click here for the “7 Days of Windows 7” offers on Windows.com.

One question I get quite a bit is from people is about how they can move to Windows 7 without a DVD drive. Some PCs including most netbooks don’t come with one. We have a solution we think will work great for more technical users who want to upgrade their Windows XP machines. When people purchase Windows 7 through our online Microsoft Store, they are given 2 options:

  • Have the copy of Windows 7 packaged retail product (boxed product) shipped to them.
  • Download a digital copy as an ISO image.

The Microsoft Store will be providing a tool called the Windows 7 USB/DVD Download Tool (rolls right off the tongue doesn’t it?) – or WUDT for short. For netbook users without DVD drives, the WUDT will take an ISO image and create a bootable USB device that can be used to install Windows 7. The WUDT can also create a Windows 7 installation DVD from the ISO file as well.

WUDT

Please note that in order to boot off of a USB device (or external DVD player), you will need to configure your BIOS to boot off of that device. If you are not comfortable making this type of BIOS change I recommend you seek some assistance from your favorite “tech geek”. WUDT will run on Windows XP, Windows Vista, or Windows 7. We’re working with partners now to deliver similar tools through their sites and hope to have more news to share in this regard soon.

Whether you are upgrading existing PCs or buying hot new PCs – there are lots of awesome deals, offers and options for you. Go get Windows 7 today!

The latest evolution in the Windows brand campaign also kicks off today, and stays true to our core theme of spotlighting customers in a fun and light-hearted manner. “My Idea” captures the spirit of the development of Windows 7 and celebrates the millions of people who tested Windows 7 and gave input which ultimately shaped the product. See the ads for yourself at here!

Want to check out many of Windows 7’s newest features and see for yourself how simple they are to use? No Problem. Click here to see a series of online videos showcasing some of the newest features in Windows 7.

Windows 7 is also now available and ready for businesses large and small. You can read more about how Window 7 meets the needs of companies of all sizes through the customer case studies located here. The PressPass folks put the case studies on a worldwide map using Bing Maps based on customer location.

For the latest Windows 7 launch videos, photos, new ads and more check out the Windows 7 Virtual Presskit!

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Written by Brandon LeBlanc on October 22nd, 2009 with no comments.
Read more articles on GA and Global and Windows 7 USB/DVD Download Tool and New PCs and WUDT and Offers and General Availability and otherSoftware and windows 7 and netbook and Microsoft Store and Windows Brand Campaign and PC.

Announcing the Windows 7 Upgrade Option Program & Windows 7 Pricing – Bring on GA!

Today we have some news to share around Windows 7 including answering what may be some of the “hottest” questions people have as we head toward General Availability (GA) on October 22nd.

I had the opportunity to sit down with Brad Brooks, Corporate VP for Windows Consumer Marketing, to talk about today’s announcements.


Announcing the Windows 7 Upgrade Option Program & Windows 7 Pricing

Special thanks to Brad for taking the time to talk through these details with me. You’ll find a transcript of the video here.

As Brad discussed in the video, today we’re announcing details for the Windows 7 Upgrade Option Program, pricing, and a special pre-order offer for select markets.

But first, I want to talk a little bit more about GA and the worldwide availability of Windows 7. We’ve really focused a lot of our efforts on getting the product out to as many people around the world as quickly as possible. OEMs will start shipping PCs with Windows 7 in all language versions beginning on GA, October 22nd.

And for our retail software, we’ve made significant strides in terms of timing. Gone are the days when it could take months for all language versions to be available. In fact – we’ve narrowed the gap to just over ONE week!

On October 22nd, Windows 7 will be available in the following 14 languages: English, Spanish, Japanese, German, French, Italian, Dutch, Russian, Polish, Brazilian Portuguese, Korean, Simplified Chinese, Traditional Chinese and Chinese (Hong Kong).

Then on October 31st, the remaining 21 languages will become available: Turkish, Czech, Portuguese, Hungarian, Swedish, Danish, Norwegian, Finnish, Greek, Ukrainian, Romanian, Arabic, Lithuanian, Bulgarian, Estonian, Slovenian, Hebrew, Thai, Croatian, Serbian Latin, and Latvian.

Windows 7 truly is a global release and I’m excited to be able to tell my international friends that when I say Windows 7 will be available for the holidays – I mean everywhere in the world.

But, you don’t have to wait until GA to get a new Windows PC. In fact, we know many people need that new PC sooner – for back to school specifically. And we have the answer for people who need a new PC now but still want to get Windows 7 and that’s the Windows 7 Upgrade Option Program, which kicks off tomorrow, June 26th! Anyone who buys a PC from a participating OEM or retailer with Windows Vista Home Premium, Business or Ultimate on it will all receive an upgrade to the corresponding version of Windows 7 at little or no cost to customers. The Windows 7 Upgrade Option Program will be available until January 31st, 2010 – and is global! For more information on taking advantage of the Windows 7 Upgrade Option Program, visit www.windows.com/upgradeoffer.

Another one of the most common questions I get is: how much will Windows 7 cost? Well, today we’re sharing these details.

For Windows 7, we are reducing the price on our most popular retail product for customers, the Home Premium Upgrade, by approximately 10% (depending on the market). In the U.S., this means a customer buying Windows 7 Home Premium upgrade will pay only $119.99 instead of the $129.99 being charged today for its predecessor.

Overall, customers will be paying less and getting more with Windows 7. This includes fun new features such as HomeGroup, Device Stage, Aero Shake, Snap, Peek, Jump Lists and our completely redesigned Windows Taskbar (one of my favorite new features in Windows 7 today). These new features make your PC simpler and much easier to use.

So here’s the low-down on pricing for Windows 7. The estimated retail prices for upgrade packaged retail product of Windows 7 in the U.S. are:

  • Windows 7 Home Premium (Upgrade): $119.99
  • Windows 7 Professional (Upgrade): $199.99
  • Windows 7 Ultimate (Upgrade): $219.99

And the estimated retail prices for full packaged retail product of Windows 7 in the U.S. are:

  • Windows 7 Home Premium (Full): $199.99
  • Windows 7 Professional (Full): $299.99
  • Windows 7 Ultimate (Full): $319.99

This means that Windows 7 Home Premium full retail product is $40.00 less than Windows Vista Home Premium today.

As Brad describes in the video, for Europe, we will not have a separate upgrade SKU for the packaged retail product versions of Windows 7 at GA. But we will be offering upgrade pricing on our full licenses to make sure that European customers who want to upgrade have the pricing options available in the rest of the world.

Finally, as a way of saying thank you to our loyal Windows customers, we are excited to introduce a special time limited offer! We will offer people in select markets the opportunity to pre-order Windows 7 at a more than 50% discount. In the US, this will mean you can pre-order Windows 7 Home Premium for USD $49.99 or Windows 7 Professional for USD $99.99. You can take advantage of this special offer online via select retail partners such as Best Buy or Amazon, or the online Microsoft Store (in participating markets).

This program begins tomorrow in the U.S., Canada and Japan. The offer ends July 11th in the U.S. and Canada and on July 5th for Japan or while supplies last. Customers in the UK, France and Germany, can pre-order their copy of Windows 7 starting July 15th and will run until August 14th (or supplies last) to ensure folks don’t miss out on this. Act fast if you want to be the first in line to get Windows 7 at this screaming deal! Note: The special low pre-order price will vary per country.

For more information on this special pre-order offer, click here.

I am really excited to be sharing these Windows 7 announcements with you today. Because of the great feedback we received from you, we are confident we are poised to deliver a great product this fall!

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Written by Brandon LeBlanc on June 25th, 2009 with no comments.
Read more articles on Offers and Brad Brooks and Pre-order and Global and International Availability and International and Windows 7 Upgrade Option Program and General Availability and otherSoftware and windows 7 and pricing and windows 7 ultimate and Windows 7 Home Premium and Windows 7 Professional and Announcement.