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Marketing

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What’s up with those ads?

As I did previously, I'm posting this on behalf of my colleague David Webster.

Since my last post here as a guest blogger a few weeks back was to give you some context on the Mojave Experiment, I figured I should do the same for the other little campaign we're running on TV right now. Even if you're not a TV watcher, you probably know the one I'm talking about. It involves Churros, Pleather, Big Top Points and the Conquistador. Oh yeah, there's a Windows logo in there at the end too.

I thought I got a lot of mail when the Mojave spots came out, but I was wrong. Even in an election year (or maybe because we're in an election year), people sure do seem to enjoy debating our marketing.

Between the enthusiastic notes from enthusiasts,  the predictable notes from friends and family, and the even more predictable notes from haters and fanboys, two common questions emerged:

  1. Do you really think these ads will make people want to buy Windows Vista?
  2. Are you getting the reaction you expected/wanted?

Fortunately these are both really easy to answer.  Since I've seen tons of speculation out there (some very literate and interesting, others not so much), I figured

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Written by Chris Flores on September 11th, 2008 with no comments.
Read more articles on Jerry Seinfeld and Marketing and TV ads and Brand and Windows Brand and Windows Consumer Campaign and Windows and bill gates and otherSoftware and Featured News.

Is Windows Marketing Nothing or Something?

Microsoft has formally announced its new Windows marketing campaign. I'm baffled. Are you?


The first TV commercial, featuring comedian Jerry Seinfeld and Microsoft Chairman Bill Gates, aired last night. Jerry helps Bill buy shoes. Microsoft's press release explains what I had already figured out: "Some may wonder what Jerry Seinfeld helping Bill Gates pick out a new pair of shoes has to do with software. The answer, in the classic Seinfeld sense of the word, is nothing."

Huh? Isn't advertising supposed to be about something? When I was a kid, singer Billy Preston had a big hit with song "Nothing from Nothing." The song wasn't my taste, but it was a No. 1 hit. From the lyric:

"Nothin' from nothin' leaves nothin' You gotta have somethin' If you wanna be with me"

A commercial about nothing is nothing. Right? Commercials are supposed to be memorable. Advertising's goal is make an impression and associate that impression with a brand. Maybe I expect too much from Microsoft and ad agency Crispin, Porter + Bogusky. Maybe I don't have enough sense of humor. Or maybe nothing from nothing really is nothing.

Here's the problem:
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Written by Madhukar on September 8th, 2008 with no comments.
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