Join Stephen Elop, President of Microsoft’s Business Division, and Robert Wahbe, Corporate Vice President of the Server and Tools Marketing Group at Microsoft, for the TechEd Europe 2009 keynote on Monday November 9th starting at 6:30am Pacific. During the keynote, Stephen and Robert will discuss the state of IT and the new generation of business solutions from Microsoft that will help customers reach their full business potential. Following the keynote at 8:00am Pacific there will be a post-keynote Q&A with Chris Capossela, Senior Vice President of the Information Worker Product Management Group, Bob Kelly, Corporate Vice President of Infrastructure Server Marketing, and Tami Reller, Corporate Vice President and Chief Financial Officer of Windows and Windows Live.

You’ll be able to watch the keynote and participate in the post-keynote Q&A via the Microsoft TechEd Global Press Room. Additionally, you can follow the excitement on Twitter by using the hashtag #TEE09.

Too many companies today are struggling to make do with fewer technical resources and they are looking to maximize the efficiencies of their technologies in order to reduce costs and business risks. HP is working with Microsoft to address these challenges and give companies the competitive edge they need to differentiate themselves in the marketplace.

Working with Microsoft on the launch of Windows Server 2008 R2, Exchange 2010 and Windows 7 has been an exciting venture for the HP team. HP and Microsoft are continuously building on our expertise in providing customers with an unparalleled technology experience for business-ready technology environments.

Our collaboration with Microsoft on Windows 7 showcases the extensive capabilities and functionality of Windows 7 on HP’s portfolio of PC’s, notebook’s and workstations. The sooner companies adopt Windows 7, the sooner they can start reducing overall support costs- that is why HP is ready to design, plan, migrate, manage and deploy Windows 7. In addition to services, HP Virtual Desktop Infrastructure solutions are helping to control the cost, manage the complexity and improve security of desktop computing with Windows 7. We’ve also been working with Microsoft on unified communications and collaboration solutions so customers can integrate their choice of endpoint devices, including Windows 7 platforms, and connect people seamlessly regardless of technology used.

We’re excited to join forces with Microsoft in their mission to create the most efficient enterprise technologies across the board with Windows Server 2008 R2. HP’s collaboration on Windows Server 2008 R2 is helping customers build a secure, infrastructure that is scalable and adaptable to meet changing business requirements.

With Windows Server 2008 R2, organizations can now make a serious reduction in power consumption and improve consolidation ratios with HP ProLiant G6 servers. HP’s support of Windows Server 2008 R2 provides a unique cost savings by reducing network real estate and improving server consolidation ratio- HP Flex-10 technology reduces network real estate by up to 75% reduces networking costs by up to 66% and reduces power consumption by up to 50% and can help improve virtualization ratios in network constrained environments.

HP provides a significant advantage for Microsoft Exchange 2010, foundational element for a complete, end-to-end unified communications and collaboration infrastructure. With this solution companies can reduce risk by relying on a strong partnership. HP has the broadest base of servers and storage that help reduce power and floor space requirements, lower cost of storage while improving availability with DAS storage and allows for greater choice in deployment options with a broad portfolio of storage solutions.

HP offers a number of services for Microsoft Windows Server 2008 R2, Exchange 2010 and Windows 7. HP VDI standard set of services provides strategy and value workshop, planning and design, implementation and support services. Application Virtualization services help customers with the implementation of server infrastructure and support administration monitoring and management of server based computing servers.

HP is looking forward to the future of Windows Server 2008 R2, Exchange Server 2010 and Windows 7 and we’re excited to be a part of this exciting development with Microsoft.

Meg Shea-Chiles
Director, Microsoft Strategic Alliance, HP Enterprise Business

We are all experiencing the results of the economic “reset”. Companies and consumers are scaling back spending to lower levels despite modest signs of growth. However, we are all recognizing that you cannot simply save your way to success. Costs savings are critical but not enough. In response to this, businesses are emphasizing efficiency which includes trimming costs but also involves increasing productivity and innovation for sustained growth. Microsoft is calling this the New Efficiency.

As mentioned last week by Stephen Rose, Microsoft is hosting a special VIP Business Leadership Roundtable event on September 29, 2009 in San Francisco from 9 to 10:30am Pacific to discuss the New Efficiency and other relevant trends.

Attendees are encouraged to join in on the conversation with our CEO Steve Ballmer and co-host Robert Youngjohns as they discuss major trends in the workplace and the role of technology in driving growth and competitive advantage during this economic reset. Steve and Robert will be joined by a panel of early adopter customers representing key industries like automotive, hospitality, transportation and IT. Attendees will get a close look at how real companies are justifying IT investments across the desktop, server, and network and beyond. The event will be broadcast live over the web and listeners will be able to submit questions to Steve Ballmer and the rest of the panel.

Add the event to your calendar and watch it live here at www.TheNewEfficiency.com.

Things are heating up as we ramp up for Windows 7’s launch on October 22nd!