Simple, Clean and Easy To Open…

We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste.

Simple Design

Customers told us they liked the big bold Windows logo and how it clearly communicates that it’s Windows 7. They like larger typefaces to make it easy to read. They also like the background colors for each edition that make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the “clean” design gives off a “fresh” feel.

Make It Easy To Open

We’ve reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide. The plastic case opens easily like a standard DVD case and it will have a single easy-to-remove seal at the top - and that’s it!

Reduce Waste

The plastic case protecting the Windows 7 disk is lighter and is recyclable. The packaging itself has a 37% weight reduction and the econometrics score has improved by 50% over it’s predecessor.

Essentially, the packaging is what customers told us they were most interested in picking up to learn more about Windows 7. We hope you do the same.

Look for the new Windows 7 packaging to hit this fall!

There has been so much fuss about providing alternative packaging for laptops these days. Among them included the news that HP has changed its usual cardboard packaging into trendy and classy bags that may pass for good storage when they are mobile. While the overall packaging for shipping them in numbers may still require the use of cardboard, consumer selling will no longer need the issue of using cardboard boxes whenever a potential customer buys them.

HP and Walmart are trying to tackle the problem by shipping several laptops in the same (small) box. The laptops come in their protective bags and not a cardboard box. Not only this pollutes less, but it probably saves a lot of storage room and probably money too.

Source

So while the global warming issue on laptops may have been solved, what about the bulkier desktop and monitor cases wherein a lot of cardboard resources are used whenever a buyer gets one of them from the computer shop? Surely a clothing bag may not be enough to accommodate such peripherals and based on what type of ideal packaging may be resorted to, this area has not been resolved or even seems to be in the process of being resolved.

Indeed, it may take some time and among the alternatives being done today is shrinking the size of new desktops to miniature ones that are supposedly to save on space. While buying one may be a one time deal only, some have turned to using recycled cardboards. But what happens to them after unpacking the computer merchandise?

Maybe a rebate program or reward for turning in the old boxes? There are a lot of possibilities. We just have to see them put into play.

Microsoft Deployment is the next version of Business Desktop Deployment (BDD) 2007. Microsoft Deployment, the fourth generation deployment accelerator, enables deployment of servers and desktops. Its tools and end-to-end guidance reduce deployment time, Read More……(read more)