By Joe Wells, CTO of Lavasoft ABCall them shortcuts. Call them rules of thumb. Call them heuristics. Herein I will call them triggers.
We all have these triggers, we all use them, and, in fact, we all need them to survive in today’s world. Robert Cialdini gives an excellent description of these triggers in his book “Influence: Science and Practice.†He writes:
“You and I exist in an extraordinarily complicated environment, easily the most rapidly moving and complex that has ever existed on this planet. To deal with it we need shortcuts. We can’t be expected to recognize and analyze all the aspects in each person, event, and situation we encounter in even one day. We haven’t the time, energy, or capacity for it. Instead we must very often use our stereotypes, our rules of thumb, to classify things according to a few key features and then to respond to them without thinking when one or another of these features is present.â€Â¹
The above description involves good triggers; the ones we need to survive and thrive in today’s world. However, when these automatic responses are exploited against us, they become bad triggers.
The “science†of exploiting triggers is called social engineering; though
…