It’s been a very exciting several of months for us here at Microsoft, and for many of our customers and partners, sharing the excitement of Windows 7. Since its release to manufacturing in July, through this week at TechEd Europe, we’ve had a lot of Windows 7 and MDOP activities, including countless in-person launch events held around the world. We’ve also had an estimated one in two IT Professionals worldwide try Windows 7, we’ve seen hundreds of community led events, and millions of you have visited us on the Springboard Series on TechNet to get information, tools and guidance for migrating to Windows 7.

I have personally visited 12 countries in the last 2 months and had the chance to speak with many customers and partners to learn about your experiences with Windows 7. Several themes are consistent. You tell me your users are incredibly excited about the performance and productivity improvements of Windows 7 and your IT organizations are seeing great value in the enhanced security and management. I am hearing how you can both pull cost out of your organization and provide greater productivity to your users. It is very encouraging to hear this positive impact you’re seeing with Windows 7 in your organization.

You heard from some of our customers during the TechEd keynote, and we thought you might like to hear the experiences of several other customers that we have worked with and how they realized and quantified significant cost savings. We have also included some useful guidance below to help you with your deployment planning

• International energy company Statoil is deploying Windows 7 along with Windows Server 2008 R2 to provide their travelling employees with seamless access, improve information access in their branch offices, and further enhance their IT security. By using DirectAccess, BranchCache, and BitLocker, Statoil is able to provide their users with mobile and remote access as well as the satisfaction that their data is protected. Check out this Q&A with Statoil for more on their Windows 7 deployment.
• F. Hoffmann-La Roche, a Switzerland-based healthcare company, is working towards their goal of deploying Windows 7 to 5,000 of their PCs to take advantage of BitLocker’s ability to protect data stored on hard drives as well as removable USB sticks. Roche is working closely with Microsoft Services to plan and deploy their new Active Directory infrastructure as well as their Group Policy management rollout.
• The Ministry of Defense in the Netherlands is working to upgrade 50,000 of their PCs to Windows 7 through 2010. By starting their application compatibility testing early – on Windows Vista last year – they were able to get a jump start on their Windows 7 deployment plans and begin their pilot of 200 users, who have expressed excitement over the enhanced user interface and their ease of data access wherever they are.

You can hear from more customers during our live monthly Webcasts on the Windows Enterprise website. For more information specifically on cost savings early Windows 7 adopters have experienced, visit the following total cost of ownership studies:

• Getronics is seeing direct IT labor savings of $111 per PC per year
• Baker Tilly is reducing their IT labor costs by $191 per PC per year
• City of Miami is reducing their IT labor costs by $148 per PC per year

So how can we help your organization realize the benefits of Windows 7? Microsoft has an extensive set of partners that are trained and ready to help you with your deployment planning and migration to Windows 7 - since January this year we have trained more than 110K partner individuals on Windows 7 worldwide. These partners can help you assess your readiness for a Windows 7 migration, they are able to help you develop a deployment plan and can provide services to assist you in the deployment, migration and ongoing management and support of your environment.

Additionally, Microsoft Services has consultants and support professionals in 82 countries to help you out. They offer specialized services based on best practices developed in coordination with product groups and early adopter customers to help you test your applications and jumpstart your deployment, including:

• Desktop Planning and Deployment services, which provide a framework for planning and deployment of Windows 7 operating system and desktop applications. It includes planning and architecture design, proof of concept, and pilot deployment that determines the optimal way to deploy Windows 7 and Microsoft Office based on customer business requirements and organizational readiness.
• Microsoft Services Desktop Application Compatibility offering provides an end-to-end application compatibility solution to ensure that business applications and data can be used more effectively in the new desktop environment with Windows 7, Internet Explorer 8 and the latest version of Microsoft Office.
• Desktop Image Engineering creates a standardized corporate desktop image that takes into account hardware, security, performance and localization requirements, in addition to applications, deployment and management. Consultants also give your team guidance on future maintenance and change management.
• Desktop Deployment Jumpstart helps you understand the costs of developing an enterprise-capable desktop, including a current state assessment, gathering requirements, and a gap analysis against a Microsoft referent deployment solution architecture.

What are YOUR next steps? Here’s some deployment planning guidance which might help you:

• If your organization is still running Windows 2000, we recommend that you begin your application testing on Windows 7 and begin your deployment planning.
  • If you’ve already started a migration to Windows Vista, continue that deployment, as it will help you get ready for Windows 7 when the time is right for you.
• If your organization is on Windows XP, we recommend that you also begin your application compatibility testing on Windows 7 and begin your deployment planning.
  • If you’ve already started a migration to Windows Vista, continue that deployment, as it will help you get ready for Windows 7 when the time is right for you.
  • If you’re in the early stages of planning a Windows Vista deployment, we recommend that you test your applications and infrastructure on Windows 7 and our advice is to change to Windows 7.
• If you have just deployed Windows Vista, we recommend that you begin evaluating Windows 7, and consider Windows 7 as you refresh your hardware or deploy it to the users who’d benefit the most from its features.
• Don’t have access to Windows 7 Enterprise edition? If you’re an IT professional and don’t already have access to Windows 7 Enterprise edition, you can download the 90 day evaluation SKU here. This will allow you to begin testing the final released code with your hardware and application portfolio.
• Already running Windows 7? Tell us what you think! You can join the conversation at www.talkingaboutwindows.com.

Are you looking to learn more about Windows 7, Windows Server 2008 R2, Exchange 2010 and other Microsoft products? Well the New Efficiency Virtual Launch Event is the perfect opportunity to do so.

What will you find there?

• Steve Ballmer’s Keynote Replay
• Over 100 sessions presented by Microsoft. Topics include:
  • Windows 7 Application Compatibility
  • Windows 7 Deployment Technologies
  • Windows XP Mode Overview
  • Saving WAN costs with BranchCache
  • Remote Desktop and Applications with WS08 R2
  • Microsoft Web Platform – What’s New in IIS 7.5
  • Voice Mail with Unified Messaging in Exchange 2010
  • Outlook Web App in Exchange 2010
  • Information Protection Solutions Overview
  • MDOP; Asset Inventory Services
  • and much much more
• Visit Virtual Partner Booths from:
  • Cisco, AMD, Dell, Citrix, Intel, plus many others
• Download full version trials of Windows 7 Enterprise, Server 2008 R2, Exchange Server 2010 and Microsoft Forefront.
• Virtual backpacks to you can download transcripts from every demo, documentation and more.
• Links to hundreds of additional Microsoft resources to help you
• Links to brand new Springboard Series Windows 7 content created just for the virtual launch experience.

The best part? All of this is available to you for free. Just visit www.thenewefficiency.com later today and see what happens when cost savings, productivity and innovation come together.

Last month we made Windows 7 available to customers with Software Assurance and to MSDN and TechNet Subscribers. Today I am happy to announce two more ways for businesses to get Windows 7 for their deployment and evaluation.

Volume License Availability, at a Discount
Starting today, businesses can order upgrades to Windows 7 from a Microsoft Volume License Reseller. This option is for businesses that don’t already have Windows Software Assurance and want to upgrade their existing business PCs to Windows 7. There are two editions of Windows 7 available through Volume Licensing:

• Windows 7 Professional: Designed for small and midsize organizations, Windows 7 Professional provides a PC experience you can count on, helps you get more done, and helps safeguard your work. Today, we are also starting a 15% discount on Windows 7 Professional upgrade licenses that will run until February 28, 2010. Contact your Microsoft reseller to take advantage of this offer and confirm availability in your area (discount is offered on Microsoft pricing to its channel partners; pricing offered by partners may vary).
• Windows 7 Enterprise: If you have an active Software Assurance agreement or purchase one with your Windows 7 Professional upgrade licenses or new PCs with Windows 7 Professional, you can deploy Windows 7 Enterprise. Designed for enterprises and businesses that want to optimize their desktop IT infrastructure, Windows 7 Enterprise will help make users productive anywhere, enhance security and control, and streamline PC management.

Windows 7 will run on most PCs businesses have today. More information on tools to help with your upgrade to Windows 7 is available at www.windows.com/business/upgrade. Additionally, we recommend that customers with Software Assurance purchase the Microsoft Desktop Optimization Pack (MDOP) to aid in their enterprise OS management. The MDOP subscription currently includes six technologies that help reduce the TCO of a Windows 7 desktop. MDOP simplifies application deployment and lifecycle management and provides a solution for resolving application incompatibility through virtualization. MDOP also increases IT responsiveness and user uptime through robust diagnostics and monitoring capabilities, and increases IT control by providing asset tracking and group policy change management.

Keep in mind that Windows Volume Licensing upgrades are only available for PCs that already have a qualifying Operating System, such as Windows Vista Business or Windows XP Professional. For a list of qualified versions of Windows 7 operating system licenses, download the Windows 7 and Optimized Desktop Volume Licensing Guide available on http://www.microsoft.com/windows/enterprise/how-to-buy.aspx.

Windows 7 Enterprise 90-Day Trial
If you are an IT Pro who does not have a Software Assurance Volume Licensing agreement and are not an MSDN/TechNet subscriber, you can download the Windows 7 Enterprise 90-Day Trial. This is something many of you have asked for as a means to continue evaluating Windows 7 in your environment prior to deployment, and I am pleased to announce that you can download it starting today from the from the Springboard Series site on TechNet. Read all the details about this trial edition in Stephen Rose’s post.

Businesses now have access to multiple resources they can use to plan their deployment or begin upgrading their PCs to Windows 7. Beginning October 22, 2009 all customers will be able to purchase new PCs with Windows 7.

As of this morning, August 25^th, the following language packs are available for download from Windows Update. Please note Traditional Chinese –Taiwan will be released at a later date.

These language packs are available to our enterprise customers running Windows 7 Enterprise and Windows 7 Ultimate RTM versions only. Customers on the Windows 7 Release Candidate are not eligible for these language packs.

For information on the general availability of Windows 7 Ultimate and all other version, please refer to Brandon’s post here.

Languages:

• Arabic
• Brazilian Portuguese
• Bulgarian
• Chinese – Simplified
• Chinese – Traditional – Hong Kong
• Croatian
• Czech
• Danish
• Dutch
• English
• Estonian
• Finnish
• French
• German
• Greek
• Hebrew
• Hindi
• Hungarian
• Italian
• Japanese
• Korean
• Lithuanian
• Norwegian
• Polish
• Portuguese
• Romanian
• Russian
• Serbian Latin
• Slovak
• Slovenian
• Spanish
• Swedish
• Thai
• Turkish
• Ukrainian

Back in April, we introduced the Windows XP Mode beta and after a few months of incorporating your enthusiastic feedback, today we are announcing the availability of the Windows XP Mode Release Candidate.

Download: Windows XP Mode Release Candidate

As you may know, Windows XP Mode is specially designed for small and medium-sized businesses to help ease the migration process to Windows 7 by providing additional compatibility for their older productivity applications. The newly updated Windows XP Mode now works with the RC and RTM versions of the Windows 7 Professional, Ultimate and Enterprise SKUs.

Before I get into what has changed from beta to RC, I’d like to take a moment to clarify what Windows XP Mode is designed for, and highlight the point that in many cases Windows XP Mode will not be necessary. Windows 7 has a strong compatibility story with Windows Vista, and many applications that currently run on Windows XP-based or Windows Vista-based PCs should just run natively on Windows 7 – allowing you to take advantage of better performance, better management and better security built into Windows 7. In most cases, we recommend running applications natively in Windows 7. Windows XP Mode provides what we like to call that “last mile” compatibility technology for those cases when a Windows XP productivity application isn’t compatible with Windows 7. Users can run and launch Windows XP productivity applications in Windows XP Mode directly from a Windows 7 desktop. I also strongly recommend that customers install anti-malware and anti-virus software in Windows XP Mode so that Windows XP Mode environment is well protected. For customers that manage several Windows PCs running Windows XP Mode and want to simplify management tasks, we offer Microsoft Enterprise Desktop Virtualization (MED-V) as part of the Microsoft Desktop Optimization Pack.

New Features in Windows XP Mode RC

Based on feedback from the Windows XP Mode beta, we’ve made several improvements to the usability of Windows XP Mode for small and medium-sized business users:

• You can now attach USB devices to Windows XP Mode applications directly from the Windows 7 task-bar. This means your USB devices, such as printers and flash drives, are available to applications running in Windows XP Mode, without the need to go into full screen mode.
• You can now access Windows XP Mode applications with a “jump-list”. Right click on the Windows XP Mode applications from the Windows 7 task bar to select and open most recently used files.
• You now have the flexibility of customizing where Windows XP Mode differencing disk files are stored.
• You can now disable drive sharing between Windows XP Mode and Windows 7 if you do not need that feature.
• The initial setup now includes a new user tutorial about how to use Windows XP Mode.

Customer and Partner Comments on Windows XP Mode

We are very excited that our customers and our partners see the value of Windows XP Mode. We collected testimonials from some customers testing Windows XP Mode; you can view videos from some of these customers here.

Many PCs can take advantage of Windows XP Mode, thanks to hardware capable of virtualization. 

PC manufacturers are using Intel processors with Intel Virtualization Technology on virtually all of their Intel systems aimed at small- to enterprise-size businesses. All PCs using Intel Core 2 processors with Intel vPro technology include Intel Virtualization technology. You can verify that an Intel processor has Intel Virtualization Technology here.

In addition, by Windows 7 launch all AMD CPUs shipping to customers, except Sempron, will include hardware virtualization. Here is what Margaret Lewis, Director of Commercial Software and Solutions from AMD says about supporting hardware virtualization and Windows XP Mode:

With XP Mode, Microsoft has built-in client virtualization technology that makes it easy to install and run Windows XP applications directly from a Windows 7-based PC, allowing users to enjoy the benefits of Windows 7 while maintaining support for legacy applications. AMD has worked closely with Microsoft to deliver highly optimized virtualization platforms and this new operating system continues the maturation of client virtualization while making use of AMD innovations.

We are also working with OEM partners to include Windows XP Mode preinstalled on new PCs.

Michelle Pearcy, director of Global Software Marketing at Dell, discusses the importance of integrating with Microsoft for Windows XP Mode:

Our customers expect their applications to simply work, regardless of their selected operating system. Windows XP Mode provides them with the confidence to migrate to Windows 7 while maintaining access to mission critical applications. Dell worked closely with Microsoft on the development of Windows XP Mode and provided input so that our customers can easily transition to Windows 7, which is a safer, more secure and efficient operating system.

Carlos Montalvo, Vice President of Experience Marketing on the Personal Systems Group at HP, talks about how HP intends to take full advantage of Windows 7 with their products:

For more than two years HP has collaborated closely with Microsoft on the development of Windows 7, contributing important innovations. HP is working to ensure our customers can take full advantage of the latest Windows 7 technologies such as offering our small and medium business customers the flexibility to run legacy applications. Our latest high performance multi-core enabled Windows 7 PCs will take advantage of Windows XP Mode once it is released.

Peter Schrady, Vice President and General Manager of Software, Peripherals and Enterprise Products at Lenovo discusses optimizing their PCs for Windows 7 and Windows XP Mode:

We’ve optimized our Think-branded PCs for Windows 7 and Windows XP Mode so businesses can enjoy the latest computing platform while still being able to use legacy applications that are supported only in Windows XP. Giving users seamless integration in a virtual environment is another way we’re working together to support commercial customers that have limited resources to spend on IT.

At the beta, there were concerns about the licensing for anti-virus and security software under Windows XP Mode and as we progressed to RC, we worked closely with those partners. Today, Kaspersky and Symantec confirmed their software will be supported in Windows XP Mode in addition to running on Windows 7 natively. We continue to work with additional anti-virus and security vendors to ensure their software will also support Windows XP Mode.

Here’s what Alexey Kalgin, Director of Product Marketing on the Corporate Business Division at Kaspersky Lab says:

By working with Microsoft, we are confident that Kaspersky Lab will provide XP users running Windows 7 in a virtual environment with an excellent security option that is easy to manage, and protects their valuable data without slowing them down. With the continued dramatic increase in malware and web attacks, our mission is to provide the best security possible for end-users and keep them educated and aware about the evolving threats.  Our Kaspersky Lab technical prototype for Windows 7 has been installed by more than 950K people since January. Thanks to collaboration with Microsoft, we have received an exceptional amount of valuable feedback from testers that will enable us to ensure that our products are fully compatible and permit everyone to safely take advantage of the new and unique features of Windows 7.

Blake McConnell, Senior Director, Product Management, SMB Security Solutions, Symantec, discussed the importance of running security software in Windows XP Mode:

Symantec has a long history of securing, managing, and assuring the availability of millions of desktops, laptops and servers running Microsoft Windows and other Microsoft applications. Symantec security products will give customers running Windows XP Mode on Windows 7 the peace of mind that their systems are up-to-date and protected from complex security threats including malware, spam, and viruses.

Please note: Windows XP Mode RC requires RC or RTM version of Windows 7 Professional, Ultimate or Enterprise. It also requires additional 1 GB of RAM, 15 GB of available disk space, and processor capable of hardware virtualization with AMD-V or Intel VT turned on in the BIOS.

There’s been a lot of talk in the community about what Windows 7 offers consumers. Today, I’d like to highlight the enterprise value of the product and how it reflects what customers and partners told us enterprises need most.

With Windows Vista, we learned a lot about how involved our customers and partners like to be in the development of an OS – in a nutshell, early and often. With Windows 7, we changed the way we developed the Windows OS in order to be more responsive to that feedback. As such, early on we identified three main principles to our new process:

• Planning: Our team spent six months on planning Windows 7 in a “vision phase.” We analyzed trends and customer needs before building features. We also focused more on end-to-end business scenarios, rather than solely on features and technologies.
• Predictability: We committed to giving our customers and partners a timeframe for our release and stuck to it. We remain on track to ship Windows 7 within three years of the Windows Vista release. We also only shared information about Windows 7 when we had a higher degree of certainty which has resulted in minimal changes from earlier disclosures.
• Early Ecosystem Engagement: We engaged with partners during the early stages of Windows 7 development, rather than waiting for the traditional beta timeframe. This has allowed for a more seamless experience and greater compatibility in all areas.

There are three key areas we look at in our development process: industry trends, in-depth discussions with top customers and partners, and extensive quantitative customer research.

I won’t go into details except to remind you of trends with the most significant impact on IT today: costs, consumerization, reducing carbon footprint, contingency planning and compliance. As a result of the continued economic deterioration, most businesses are thinking about cost. IT is under pressure to deliver efficiencies in their environments and greater ROI on technology expenses – we recognize this through personal experience and input from our customers and partners.

We spent a great deal of time talking and engaging with our customers and partners in order to really understand what’s on their mind. Knowing where their challenges lie and what tools they need to be successful helps us deliver an OS that meets their needs and is a valuable investment, which is critical when IT budgets are tighter than ever.

This engagement came in two forms – qualitative and quantitative.

Our qualitative outreach consisted of over 100 of our top customers through five programmatic engagement vehicles:

• Desktop Advisory Council: Twenty-seven active IT leaders across a variety of industries including some of the world’s largest manufacturers, banks, insurers, telecoms, energy companies and professional services firms. We used their input for overall direction and feature decisions.
• OEM Engagement: Leading manufacturers from around the world. This gave us an opportunity to inform and set direction, while receiving their feedback.
• Ecosystem Engagement: Members of the Windows Ecosystem Readiness Program received access to builds and toolkits for Windows 7. They also gained access to Windows 7 and Windows Server 2008 R2 labs for partners.
• Technology Adoption Program: Strictly engineering-focused, customers in TAP committed a large investment of their time and resources in test deployments of Beta and pre-Beta code. Their help enables us to validate features in real-world situations, produce bugs and generate feedback.
• First Wave Program: Customers who are already in progress with deploying Windows 7 Beta in their environment. This group provides real time feedback on their experience deploying Windows 7 Beta and helps us see what an enterprise deployment looks like.

For our Quantitative Research, we engaged extensively with almost 4000 customers in developing and emerging markets. This research surfaced the top areas of concern: Risk Management, Compliance and Mobility. Key findings included:

• 56% said they needed help protecting corporate data on laptops. This validated our decision to include BitLocker in Windows 7 Enterprise, and to extend its capabilities to the portable hard drives that can be just as dangerous and more loosely monitored than laptops.
• 61% expressed a deep concern about ensuring their users install and use only authorized applications (for fear of security breaches from unauthorized applications). This helped prioritize our plan to develop AppLocker.
• 49% wanted to make it easier for remote workers to access corporate resources, bubbling a plan up for Direct Access capabilities.

So how did this affect Windows 7?

Windows 7 Enterprise mirrors what we learned during our planning and research phase and resulted in three big areas of investment:

• Making users Productive Anywhere is a focus on the mobile user community and empowering users with seamless access: We built technologies into Windows 7 such as BranchCache, Direct Access, Federated Search, and Enterprise Search Scopes to enable users to access to their data and applications anywhere and anytime.
• Improving Security and Control is a focus on protecting data, enabling compliance and giving IT better control: With this in mind we designed BitLocker To Go, which protects data stored on portable media, such as USB drives. This enables IT to only allow authorized users to read data or portable media, even if the media is lost or stolen. Additionally, AppLocker provides a mechanism for administrators to specify via Group Policy exactly what is allowed to run on their systems.
• Streamlining PC Management is a continued focus to drive the cost of managing a Windows environment down: Windows 7 makes managing and deploying desktops, laptops and virtual environments much easier. IT Pros can use the same tools and skills they use today with Windows Vista for Windows 7. New scripting and automation capabilities through Windows PowerShell 2.0 help reduce the costs of managing and troubleshooting PCs.

And we’re not finished! Research on Windows 7 overall continues today as we receive feedback from our Beta testers. We’ve received over 500,000 Send Feedback reports on Windows 7 Beta. Thanks to our dedicated customers, we have hundreds of fixes in the pipeline. This is a testament to how we’re taking your feedback and inputting it directly into Windows 7.

With Windows 7, we’ve advanced our vision for an Optimized Desktop to allow administrators the ability to balance flexibility and control in helping end-users work better in their environments. Windows 7 Enterprise, along with Microsoft Desktop Optimization Pack (MDOP), delivers Microsoft Windows Optimized Desktop vision to customers: it gives users anytime, anywhere access to information they need to get their work done; while providing tools for IT to support their business securely, protect corporate data, achieve cost efficiencies, and take advantage of the virtualization trends in the client computing arena.

To summarize, customers tell us the economy is bringing new levels of scrutiny to how they manage costs, mitigate risks and make their people more productive with less. We get it. Windows 7 Enterprise is about helping both IT Pros and end users manage an intensifying – and often opposing – confluence of pressures.

Throughout the Windows 7 development process, we’ve been committed to creating an OS that is designed for the way people actually work. We’re convinced Windows 7 has an exciting and powerful offering for our business customers, but we want to hear from you. If you are one of our enterprise customers considering Windows 7, our guidance to you is to start testing and planning now and send us your feedback. If you haven’t been considering Windows 7, we think there are compelling reasons for you to take another look.