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What’s up with those ads?

As I did previously, I'm posting this on behalf of my colleague David Webster.

Since my last post here as a guest blogger a few weeks back was to give you some context on the Mojave Experiment, I figured I should do the same for the other little campaign we're running on TV right now. Even if you're not a TV watcher, you probably know the one I'm talking about. It involves Churros, Pleather, Big Top Points and the Conquistador. Oh yeah, there's a Windows logo in there at the end too.

I thought I got a lot of mail when the Mojave spots came out, but I was wrong. Even in an election year (or maybe because we're in an election year), people sure do seem to enjoy debating our marketing.

Between the enthusiastic notes from enthusiasts,  the predictable notes from friends and family, and the even more predictable notes from haters and fanboys, two common questions emerged:

  1. Do you really think these ads will make people want to buy Windows Vista?
  2. Are you getting the reaction you expected/wanted?

Fortunately these are both really easy to answer.  Since I've seen tons of speculation out there (some very literate and interesting, others not so much), I figured

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Written by Chris Flores on September 11th, 2008 with no comments.
Read more articles on Jerry Seinfeld and Marketing and TV ads and Brand and Windows Brand and Windows Consumer Campaign and Windows and bill gates and otherSoftware and Featured News.

The New Windows Consumer Campaign

Tonight is an exciting night for Windows. Head over to the Microsoft PressPass Windows site to check out some of the experiences and changes we are driving online, with OEM, and at retail. While you are there, be sure to check out the video interview with Corporate Vice President of Windows Consumer Product Marketing Brad Brooks discussing the new Windows Consumer Campaign. And in case you missed it on TV this evening, you can watch the debut ad of our new Windows Consumer Campaign featuring Bill Gates and Jerry Seinfeld at the Microsoft PressPass Windows site as well.

Written by Chris Flores on September 5th, 2008 with no comments.
Read more articles on Windows Brand and Jerry Seinfeld and Windows Consumer Campaign and otherSoftware and Windows and bill gates and Featured News.