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Windows Consumer Campaign

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Windows: Life without Walls

Tonight, you may have caught our new "Real PC" TV ads - which aired for the first time during an episode of The Office. You may have also seen the "Life without Walls" ad in newspapers today. The Windows consumer campaign has officially moved into its next phase with a new series of TV and print ads designed to highlight that technology is supposed to help people break through barriers and overcome obstacles. To view our latest TV and print ads, head on over to the Windows PressPass site.

And starting tonight - you can also choose to take part in our campaign yourself! People wanting to proclaim they are a PC just like in the ads can upload their photos and videos to Windows.com. The content you upload may be selected for use in our online banner campaign or on video billboards in New York's Times Square. Users will be notified by email when they can see their content in the banners.

Written by Chris Flores on September 19th, 2008 with no comments.
Read more articles on I'm a PC and Life without Walls and Advertising and Brand and Windows Consumer Campaign and Windows and otherSoftware and Featured News.

Next Phase of Ad Campaign About to Hit

So there seems to be the rumor running around that we're supposedly cancelling our Bill Gates and Jerry Seinfeld ads tomorrow. I wouldn't count on anything being "cancelled". It was always the plan to have Jerry Seinfeld in the first phase of the campaign and not a part of every ad. Instead, our Windows Consumer Campaign is moving into the next phase and we did mention previously that you should expect the campaign to evolve. I'll direct you to a post by Stuart Elliott of The New York Times to shed some light on what's next for our ad campaign.

More to come - stay tuned!

Written by Chris Flores on September 17th, 2008 with no comments.
Read more articles on Brand and Advertising and Windows Consumer Campaign and otherSoftware and Windows and Featured News.

What’s up with those ads?

As I did previously, I'm posting this on behalf of my colleague David Webster.

Since my last post here as a guest blogger a few weeks back was to give you some context on the Mojave Experiment, I figured I should do the same for the other little campaign we're running on TV right now. Even if you're not a TV watcher, you probably know the one I'm talking about. It involves Churros, Pleather, Big Top Points and the Conquistador. Oh yeah, there's a Windows logo in there at the end too.

I thought I got a lot of mail when the Mojave spots came out, but I was wrong. Even in an election year (or maybe because we're in an election year), people sure do seem to enjoy debating our marketing.

Between the enthusiastic notes from enthusiasts,  the predictable notes from friends and family, and the even more predictable notes from haters and fanboys, two common questions emerged:

  1. Do you really think these ads will make people want to buy Windows Vista?
  2. Are you getting the reaction you expected/wanted?

Fortunately these are both really easy to answer.  Since I've seen tons of speculation out there (some very literate and interesting, others not so much), I figured

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Click to continue reading "What’s up with those ads?"

Written by Chris Flores on September 11th, 2008 with no comments.
Read more articles on Jerry Seinfeld and Marketing and TV ads and Brand and Windows Brand and Windows Consumer Campaign and Windows and bill gates and otherSoftware and Featured News.

The New Windows Consumer Campaign

Tonight is an exciting night for Windows. Head over to the Microsoft PressPass Windows site to check out some of the experiences and changes we are driving online, with OEM, and at retail. While you are there, be sure to check out the video interview with Corporate Vice President of Windows Consumer Product Marketing Brad Brooks discussing the new Windows Consumer Campaign. And in case you missed it on TV this evening, you can watch the debut ad of our new Windows Consumer Campaign featuring Bill Gates and Jerry Seinfeld at the Microsoft PressPass Windows site as well.

Written by Chris Flores on September 5th, 2008 with no comments.
Read more articles on Windows Brand and Jerry Seinfeld and Windows Consumer Campaign and otherSoftware and Windows and bill gates and Featured News.