Developers! Developers! Developers! Greetings from the Microsoft PDC in LA – it’s Mark Relph from the Windows Ecosystem Team. I hope everyone is enjoying PDC this year either here in person or watching the stream at microsoftpdc.com. I wanted to give you a sense of what the Windows Ecosystem team is doing at PDC and the conversations we are having with our amazing developer community at the show. I just walked out of the Day 2 keynote that featured Steven Sinofsky, President of the Windows & Windows Live Division and it was fantastic! (for a couple of big reasons)

A Hallway Discussion about Building Windows 7

Steven’s keynote began as a “hallway discussion” about how we developed Windows 7. We learned a lot from the Windows 7 development process. Steven described the engagement we had with beta testers, partners and the developer community across various channels including the “Engineering 7” blog and the Windows Ecosystem Readiness Program. These programs helped us to make sure developers had the resources they needed to be ready for Windows 7. We also found that a disciplined release and disclosure cycle was invaluable. Everyone wants to get code sooner, but having API complete and feature complete code that is actionable is far more valuable. This extended to our disclosure by ensuring all information was accurate and actionable to ensure we provided the ecosystem with correct information.

One of the key highlights from Sinofsky’s keynote was the role of telemetry and research in developing Windows 7. Telemetry is the broad set of tools we use to assess the engineering “integrity” of the Windows platform and how Windows is performing in the real world. This real world data has been incredibly valuable for us in enhancing the product. Without customers opting in to participate and send us real time data- we would not be able to make some of the improvements we made. Beyond the telemetry is the qualitative view—the type of research we do to gain an in depth understanding of how people use their PCs and what problems people would like to be solved. As developers we often feel “we know” what customers want. These are some of the tools that help us to remove our observer biases and to walk in the shoes of real customers.

The Windows 7 Ecosystem - Great Hardware Powered By Great Software

Steven then shifted to a focus on Developing for Windows 7. Steven’s keynote highlighted how vibrant the ecosystem around Windows 7 is. Along with Mike Angiulo, they demonstrated the opportunity developers have to take advantage of the range of hardware devices that run Windows. The ecosystem around Windows is really amazing. Think about the install base - there are more than one billion users who use Windows.  Those users want great applications and there are 3 million programmers building applications around the world and 90 percent of those developers target Windows.   You could also look at our telemetry from the beta cycle which shows more than 800,000 unique applications (which includes multiple versions, 32/64 bit & languages) running on Windows 7 during the beta timeframe.  From packaged ISV software, shareware and custom applications the number of applications available for Windows 7 is measured in the hundreds of thousands. Only 3 weeks after the launch of Windows 7 we know that over 25,000 applications from our partners in the Microsoft Partner Program have a public statement of support for Windows. Even more partners are striving for a higher quality bar by earning the “Compatible with Windows 7” logo. Today, 1700 hardware and software companies have delivered over 9,000 logo’d products.  Many partners are also coming out with public statements of support. One way to measure that is the Windows 7 Compatibility Center which provides compatibility information and upgrade path for some of the most commonly used products on the market. We have had 2 million visitors to the site since its launch on October 20^th. Today, there are over 25,000 products listed on the site with both 32-bit and 64-bit compatibility status and our database that is constantly growing. Finally if you take into account market impact, over the last several years, NPD data tells us that the top 4000 applications generated $4 billion in sales. This speaks volumes to the strength of the software ecosystem.   As I post this blog, it is clear that the Windows ecosystem is growing and thriving.

Speaking Of Hardware….

Steven spent a few minutes talking about what it takes to build a laptop. The decisions about processors, memory, inputs, video and the drivers the make the experience great. He talked about working with our friends at Acer to really experience what it takes to build a great PC. Speaking of hardware, there was one really big surprise…….

For all the full conference attendees of PDC09 we giving away a “PDC Special Edition” laptop!! It’s a cool machine and Brandon will be posting a full review on the machine to this blog very soon.

Finally, Steven talked about the future of IE. I won’t cover the details here, but my colleague Dean Hachamovitch will speak to the news over on the IE Blog.

Announcing the Winners of The Code7 Contest

Another way to look at the health of the ecosystem is individual innovation. Over the last few months we gave developers around the globe the opportunity to show the world their talents in the Code7 Developer Contest. Developers across multiple countries answered the call and we had finalists from around the world join us at PDC to show off their work for the final judging. I had the pleasure of hosting the final event during the pre-PDC Windows Developer Bootcamp. I’m pleased to announce the grand prize winner is Benjamin Bondi from the Middle East & Africa for his application called “Notes Everywhere” a WPF client that enables you to manage desktop notes everywhere by leveraging Windows 7 and Windows Azure. Benjamin will receive $17,777 and the accolades of his peers in the developer community!

The momentum of the ecosystem and excitement of developers has made PDC an amazing event to be a part of. Sinofsky’s movie theater analogy from the keynote is the best way to describe it. We’ve built a great theatre with awesome sound, a great projector, good snacks, and comfortable seats - but the theatre is only as good as the movie that brings it to life. The same can be said about Windows 7 – it is a great OS supported by amazing hardware & software. If you are a developers and want to bring your application to life on the big screen then think about building the modern Windows application by building on – the Ribbon User Interface, Jump Lists & Progress Bars, Libraries, Multi-touch, Ink, Speech, DirectX®, High Definition Audio/Video, sensors and a connection to the cloud. Check out a few of the resources available to you at the Windows Developer Center and watch for the Windows specific sessions from the PDC as they become available online at microsoftpdc.com

Hello again! It’s Mark Relph from the Windows Ecosystem Team here at Microsoft.  There is a lot of excitement for the launch of Windows 7 and we know many of you are looking for information as you think about upgrading. To help you, we are announcing the availability of two great tools today – the Windows 7 Upgrade Advisor and the Windows 7 Compatibility Center.

Both these tools are available at www.windows.com/compatibility- your place to go for any Windows 7 compatibility questions you might have. Not only will you find links to the Windows 7 Upgrade Advisor and Windows 7 Compatibility Center, you’ll also get compatibility help from experts in the Microsoft Answers Forums and the Windows Help & How-to team.

Now let me tell you a little bit more about what we are releasing today…

The Windows 7 Upgrade Advisor scans your PC to see if it’s ready for Windows 7. It checks to see if your PC meets the system requirements, lets you know if your processor is capable of running 64-bit versions of Windows 7 and gives guidance on your upgrade options. It also tells you about any known compatibility issues with the most commonly installed software programs and devices connected to your PC. If an issue can be resolved, it suggests next steps for you to take before installing Windows 7.

The Windows 7 Compatibility Center helps you easily check the compatibility of thousands of devices and software programs for 32-bit or 64-bit versions of Windows 7. Usually, you won’t need to do anything to ensure compatibility. If you do, the site goes beyond just telling you what will or will not work. It also provides links to drivers and software updates to help get your PC running with the latest software.

These tools draw on an expansive database of product information that is the result of the work I described in my post on our progress with statements of support for Windows 7 for an ever expanding universe of products all around the world. We have thousands of products listed and will continue to add thousands more over the coming months. As a result, the Windows 7 Compatibility Center and Windows 7 Upgrade Advisor will be regularly updated with more products. If you don’t see a product listed on the site, please suggest an addition! If you are a hardware or software partner, be sure to tell us about your products using the Partner Submission page.

Windows 7 has been built for compatibility and we hope these tools help you as you prepare to upgrade. See you on October 22^nd for the launch of Windows 7!

Hi, it’s Mark Relph again from the Windows Ecosystem Team here at Microsoft. Over the summer, our team posted a series of updates on our progress overall and with hardware and software vendors. In advance of the launch of Windows 7, I wanted to provide an update on our progress to ready the ecosystem of hardware and software products that work with Windows. While Windows 7 is designed to be compatible with the most popular hardware and software products you use every day. Compatibility is critical and we’ve continued our focus on making sure our hardware and software partners have all the resources they need to test and build on Windows 7. We have spent a lot of time with these partners in the last few months, including hosting more than 60 application compatibility labs, 6 logo fests, and outreach to partners in more than 93 different countries. In the Windows Ecosystem Readiness Program alone we now have over 50,000 developers from 17,000 companies using our technical resources to ready their products for Windows 7. This is translating into great momentum and real results:

• We have been hard at work partnering with vendors to confirm the compatibility of thousands of products to work with Windows 7. 
• As seen in our Windows 7 Logo Program update, while many products just work, we have thousands of partners meeting a higher quality bar by receiving the Compatible with Windows 7 Logo more than 6,000 hardware and software products. For example, we have more applications with the Windows 7 software logo today than we had at launch for any previous release of Windows.
• On the hardware side, 9 out of 10 beta testers and early adopters of Windows 7 have the drivers available for all hardware devices in and connected to their PCs.
• Here are examples of two partners, Sansa and Roxio who are ready for Windows 7 as part of the Ready.Set.7 program:

 All of this activity by partners and Microsoft goes to ensuring that customers continue to have a breadth of choice of great products available on Windows 7. To help customers find compatible products, we will unveil a new Windows Compatibility Center Website for the launch of Windows 7. We will have more on this as we get closer to launch, but thousands of products are being populated into the Compatibility Center right now based on confirmed statements of support from partners. If you are a customer, you can be confident that we are working with our partners to ensure you find the compatibility status, downloads, and helpful resources for the products you use every day.

If you are a hardware or software partner, please help Microsoft to tell our customers about your products. If you have not yet submitted your status - now is the time. Ensuring your product status is listed on the Compatibility Center so customers know your Windows 7 readiness status. You can visit the Product submission page to get started. If you are an ISV, there are some additional resources as a part of our Green Light program at www.isvappcompat.com.

First, let me introduce myself.  My name is Mark Relph and I am a Senior Director with the Windows Product Strategy Group and I lead a group known as the Windows Ecosystem Team. My team and I focus on a few specific areas – compatibility of applications & hardware, working with our partners and driving developer excitement for Windows 7 (and beyond). As we count down to the launch of Windows 7, I will be posting updates from all of these areas.

Partners, both hardware and software, are essential to Windows. They build the products that help you at work or entertain you at home. We call this our “ecosystem” of partners and they help to make your experience with Windows great. So, with the launch of Windows 7 right around the corner, I want to spend some time talking about the Windows 7 Logo Program that highlights the products from this ecosystem of great partners.

The Compatible With Windows 7 Logo is designed to help customers make better purchase decisions by identifying products that have passed Microsoft designed tests for compatibility and reliability with Windows 7. Since we designed Windows 7 to be compatible with the products you use every day, many of these products will just work and thousands of partners are committing to meeting an even higher quality bar.

For Windows 7, we’ve made a number of changes to the Logo criteria and the process for granting Logo status. Our goal is to make the “Compatible with Windows 7 Logo” about the customer and ensuring them the best experience possible with Windows. A few of the changes we made include:

• We focused on robust testing requirements to ensure optimal Windows 7 experience. Products that receive the Logo are checked for common issues to minimize the number of crashes, hangs, and reboots experienced by the user.
• To be granted the Logo, products are tested to work with all versions of Windows 7 including 64-bit. This is an important change since 64 bit systems are becoming more mainstream.
• We changed the testing process, reducing the amount of paperwork required and making it less expensive for our partners to achieve the logo.
• We reached out to partners earlier giving them more time to test their products for use with Windows 7

These changes have already been met with positive results from our partner community. For the last several months we have been running a program for partners called Ready.Set.7 designed to help them achieve the logo. There are already over 6000 products that have received the logo and many more are added every day. You can see some of the partners who have already passed the logo tests at readyset7.com.

Like I said, the Logo is really about our end-users. We have a simple goal to help Windows customers to easily find great products that work exceptionally well with Windows 7. Hardware and software products that receive Compatible with Windows 7 Logo offer many advantages for our customers:

• It is very easy to identify products that are for Windows 7. The logo will appear on packaging and on retailer websites
• Devices that carry the logo will work seamlessly. For example, a digital camera will automatically transfer photos or a wireless router will easily be set up in minutes and you can add a wireless device to Windows 7 that has received the logo in seconds.
• Software will install without worry. Applications and drivers are signed so that you know the file has not been tampered with and can trust there is no malware or spyware.

If you are in the market for new hardware or software and you want to know it will work well with Windows 7, look for the Compatible with Windows 7 Logo.  If you are a software or hardware vendor, see how other partners are getting ready and learn more by visiting readyset7.com

You will hear more from me about the Windows Ecosystem in future posts and you can follow me on Twitter @mrelph.

Update: To be clear, this program “Compatible with Windows 7” is intended for applications and devices you purchase after you get a computer, which is why supporting 64-bit Windows 7 is a logo requirement. As part of the Windows 7 Logo Program for computers, we have separate requirements that ensure PC’s will have a great Windows 7 experience out of the box and can upgrade to any edition of Windows 7. We’ll have an update on PC’s and what you’ll see on shelves in the coming weeks.We already have tons of great new PC’s in the pipeline running 32-bit and 64-bit  in all types of form factors including small notebook PC’s (netbooks), tablets, desktops and all-in-ones)